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ASH23: Pharma branding, Editas’ high bar and clinical trial diversity

December 11, 2023


At the American Society of Hematology’s annual meeting, pharmaceutical branding is inescapable.

Johnson & Johnson’s and GSK’s new logos are splashed across the side of phone charging stations. Sanofi, among others, let attendees know via hand sanitizer stands that it was proud to keep those fingers and palms germ-free.

A few, AbbVie among them, have taken a more mobile approach. The company’s navy blue logo papers the back of honking pedicabs, with drivers wearing a logoed T-shirt to match. And, in a sign of the times, the Imbruvica maker is also sponsoring a chatbot named Red, who can answer questions about shuttle buses.

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