Most people don’t normally think about the intricacies of the pharma supply chain, but the COVID-19 pandemic suddenly pushed the topic front and center.
Now a new ad campaign from the Healthcare Distribution Alliance celebrates the critical work of healthcare distribution companies during the pandemic, reminding people—and policymakers—that they’ve always been on hand delivering needed products.
“We help medicines get to patients, PPE get to providers and vaccines get into arms. From the beginning of the COVID pandemic, healthcare distributors have been on point. Ensuring a resilient supply chain is nothing new,” the TV ad says.