A new study shows the importance of the messenger when trying to encourage people to get their COVID-19 vaccines.
People who know someone who was sickened by the virus or who died from it were twice as likely to get their own vaccinations, researchers report.
“This study shows that the messenger matters more than the message: Hearing about the experiences of a trusted person, such as a friend or a family member, can be more effective than vaccine mandates,” said lead author Saurabh Kalra, a doctoral student at the Rutgers School of Public Health in New Brunswick, N.J.
