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Driving clinical trial innovation forward with precision medicine

January 17, 2023

Unify, launched in December 2020, is AstraZeneca’s patient app and clinical trial support tool. Already, it is operating at scale across the company, used in more than 28 countries and available in 62 languages.

Dissecting heterogeneity

To begin discussions, pharmaphorum asked the executives about AZ’s innovation drive in precision medicine.

“Attrition in drug development for chronic disease is high, often because the wrong patients are selected for clinical trials,” Challis explained. “Precision medicine can help us to tackle this issue, enabling us to select patients for the most appropriate clinical trials based on their underlying disease biology and the drug’s mechanism of action.”

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