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COVID vaccines help Pfizer, Moderna reign supreme reputation-wise, but they’re a double-edged sword for J&J and AZ

January 20, 2022


Pfizer and Moderna are now two of the leading pharma companies in the U.S. when it comes to public image, thanks to their COVID vaccines. On the flip side, vaccine rivals J&J and AstraZeneca have seen their reputations plummet.

This is according to a new survey by market research firm Leger, which looked into how the pharma industry’s reputation has changed during COVID and the creation of new vaccines against the disease.

Pfizer was something of a household name already as a major Big Pharma—and well-known for its branding in Viagra and Lipitor—but Moderna was almost unheard of outside of the industry. That’s changed dramatically since 2019.

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